Seeing One of My Projects Come to Life🥃✨🥂

-

Evolution Trade Show 2024


After the completion of my internship at Whyte & Mackay, I was given the opportunity to join my team at the Morton’s Evolution Trade Show at The Platform in Glasgow - an invite-only event that showcases the latest innovations and trends in the food and beverage industry. 

This was my first time attending an event like this and I had a great time! I met loads of passionate spirits' enthusiasts and it was a great opportunity to network with people within the industry and learn about brands I'd never heard of.




The Project💻

During my time working with Whyte & Mackay, I was involved in various different projects but this was my favourite! 

My team and I worked with a creative agency to create stands that showcase three of the brands for three different trade shows: Evolution, Tennents and The Whisky Show.  

I would have loved to attend all three shows however, I couldn't due to the duration of my internship. Therefore, I was very grateful to have been invited to attend Evolution in Glasgow after the completion of my internship. 

I thoroughly enjoyed being part of interesting meetings and discussions from the beginning to the end of the process of creating these stands. Also, knowing that my opinion was considered and I added value to the project is exciting. 


Jura🏝

Jura is a Single Malt Whisky made by a tiny island community. We tried to present this by giving the stand an island theme as shown below.

Jura 10 with Blood Orange Soda🍊




The Dalmore 🦌

Dalmore is the most prestige brand on the portfolio at Whyte & Mackay with competitors such as the Macallan. 

It has a very strict rule book telling us which colours and textures can be used etc. 

We also offered an exclusive behind-the-curtain tasting session with a brand ambassador🥃

We were able to sneak in a quick 5-minute taster session in between the bookings and it was very interesting and entertaining!





The Woodsman🪵🔥

The Woodsman is a blended whisky centered around a woodland theme. 

Therefore, we tried to create a campfire theme for this stand. 

We offered free samples of smores (which were delicious and went down a treat!🍫) 

We also had a fire pit🔥 (fake fire for safety reasons!) which I unfortunately do not have a photo of.

Barry the Beaver also made an appearance!🦫 

You might recognise him from one of my blogs.


Which one of the stands is your favourite? Let me know in the comments below!


This a a photo of a drink and recipe that I tasted and really liked from a brand I had never heard of!

I highly recommend it if you like spicy or bitter drinks!

Deaston Tequilla Cask - Spiced Hot Honey Margarita🍸🌶

Let me know in the comments which drink(s) you typically go for on a night out!🍸


Overall, I had a great experience at the event. It was a great way to wrap up my time working with the On-Trade team at Whyte & Mackay!

I loved having the opportunity to see one of the projects I worked on over the summer come to life and celebrate our hard work with my team!🎉

In the future, I hope I get a chance to attend another event like this. 

Comments

  1. Anonymous28 October 2024 at 10:58

    Lovely to see brands getting interns involved and engaged like this! Great read!

    ReplyDelete
  2. Anonymous28 October 2024 at 11:02

    Great blog! Enjoyed readying this one.

    ReplyDelete
  3. Anonymous28 October 2024 at 11:17

    Interesting read. Sounds like a good event to attend. Liked all stands, particuarly the one with fire pit and tasting!

    ReplyDelete
  4. Tam Mclaughlin28 October 2024 at 11:20

    Enjoyed this blog very informative and well written keep working hard and I will look forward to the next instalment

    ReplyDelete
  5. Anonymous28 October 2024 at 13:33

    Gosh the things you can do with whisky and they sound amazing and would love to try some.Great information and amazed at the other whiskies that Whyte and MacKay have. Sounds as though you had fun whilst learning and that the best way.

    ReplyDelete
  6. Rebecca Warren28 October 2024 at 23:37

    I think the Jura display was my favorite. Which one did you like the best?

    ReplyDelete
    Replies
    1. Anonymous4 November 2024 at 10:03

      I loved the Woodsman display! It's such a fun brand.

      Delete
  7. Anonymous29 October 2024 at 01:41

    The Jura stand looked like a lot of fun! Looking forward to the next one.

    ReplyDelete
  8. Anonymous30 October 2024 at 08:37

    The woodsman one would definitely be my favourite! (Defos not for the smores 🤭) x Amazing post and looks like such a fun day out! -jl

    ReplyDelete
  9. Sara Mclaughlin6 November 2024 at 04:46

    Thank you! Im happy you enjoy them

    ReplyDelete
  10. Ciara McMahon7 November 2024 at 01:48

    Love the way the stands represented each whisky! Such a great job!!

    ReplyDelete

Post a Comment

Popular posts from this blog

My Experience Completing the Internship👩🏻‍💻

-
Image
Last summer, I completed an Internship with Whyte&Mackay, a Scottish Whisky company which  allowed me to explore a new industry which I have fallen in love with! My First Day... The Internship was based at St Vincent Plaza in Glasgow. This was my first time working in an 'office job' and  as a young student who is used to working in part-time retail jobs, it was a whole new experience - but I loved it! However, I wasn't in the office 5 days per week.  My role was hybrid which means I also worked from home a few days every week - I also loved being able to work from home! Have you ever worked in an office? Leave a comment below and let me know your experience... The Internship program involved a group of 10 individuals seeking experience.  Our first day allowed us to get to know each other. We ended up forming a close relationship and even organised a few nights out!🍸 On our first day, we  received a  warm welcome, an  introduction to the company a...
Read more

My Learnings of the Company and the Industry✨💡

-
Image
Since completing an internship with Whyte & Mackay, I have become totally fascinated with the industry and all things spirits! As a young woman who doesn’t particularly enjoy drinking alcohol (especially whisky!), it was great to have the opportunity to learn and view the industry from a different perspective. Whilst working at Whyte & Mackay, I had the opportunity to work with knowledgeable professionals who provided me with brand-new information about the company as well as the spirits industry.  During the first week of the Internship, all the interns attended several brand induction meetings presented by the Brand Managers. They each gave us an overview of their brand which I found very interesting as each brand is unique.  Whyte & Mackay's portfolio is made up of a variety of well-known brands such as Jura, Tamnavulin, Fettercairn, The Dalmore and The Woodsman, along with many more! Have you ever heard of these brands? Let me know in the comments below! The Wo...
Read more

My Visit to Glengoyne Distillery🌾🥃

-
Image
The Glengoyne Distillery🏭 Glengoyne is a Highland Single Malt Whisky brand owned by family-run, Ian Macleod Distillers, located about 40 minutes outside of Glasgow.  Due to such a positive experience on our first distillery tour at Auchentoshan, my dad and I decided to take a visit to the distillery which is also close to where we live! Before we began the tour, we had a nosey in the gift shop...🛍 I liked the fairy lights✨✨✨ There was loads of branded merch! There were various product displays If you visit whilst on a tour, you get a discount on most of the products so, my dad treated himself to a 12 Year Old and a branded Glengoyne glass!🥃 In the gift shop, they displayed some drink recipes for people to try which I thought was cool and I'm definitely going to try them! Honey Bee Recipe 🍯 50ml Glengoyne 10-Year-Old 20ml Lemon Juice 10ml Honey Syrup Top with Ginger Ale Garnish with a Lemon twist Would you try this cocktail? Let me know in the comments🍋 Fun fact: Edinburgh Gin ...
Read more